Many times when buying and selling websites (not all about Fresno, but some), I don’t like to publicize the fact that I’m selling a website.  Most of the time I want to sell the website under the radar, meaning, you have to know where to look to even know the website is for sale.

I prefer the transactions to take place either via email or through PM in a forum.  In the case of email and PM, there is nothing visible noting that a particular website is for sale.  One of the reasons I like to hide the fact that a domain or website is for sale is because if the sale doesn’t go through, a future buyer can find the listing or thread (even in Google Cache) that shows the site for sale and then know the old price and information.

If the traffic has declined or the price has gone up, the potential buyer will want to know why.  Instead of starting with a clean slate, you start with at least one strike against you.

So if you’re going to sell a website in a forum, use your signature.  Say something like, “Website for Sale, $125 monthly income, 5000 uniques, 400 indexed pages, PM for more info.”

You’ll get a lot of people asking about the site, but more importantly you take the conversation immediately to a location (PM or email) that search engines and future buyers can’t find!

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