Why Is PageRank Irrelevant?

As an internet marketer and someone living in Fresno I get asked this question a lot. Many people know that pagerank (Google‘s visual indication of how many incoming links a site has, and how valuable the site is) is irrelevant and outdated, but why?

Personally the only reason I care about Page Rank is because other people care about page rank. To me, the most important part of owning a website is making money. If I’m make $2,000 per month, who cares about the PR? If I’m making $2 per month and have a PageRank of 6, does it really matter what my page rank is?

PageRank is completely irrelevant because although Google would like us to believe that it is how they rank pages, I have plenty of websites with 0 or low PR (1-3) that rank in the top 3 for their targeted key terms. Since they rank so well, why do they have a lower PR than the sites below them? The answer is that page rank is irrelevant.

I’m not the only one who believes PR is dead, check out these posts from other people “in the know” (even though they don’t live in Fresno.

;)

Search Engine Journal – PageRank is dead and NOFOLLOW will NOT Save it. NoFollow has only made it worse.

SearchNewz – Google Page Rank Is Dead

Robert Scoble – Google Page Rank is dead and has been for quite some time … I think 2006 is quite some time, especially for internet time.

Real Estate Marketing Blog – Page Rank is Dead. Another one, I couldn’t agree with more.

Brandon Hopkins – Page Rank Isn’t About Links. It’s true, page rank isn’t about links, it’s about Google’s silly idea that people are easily manipulated…maybe that idea isn’t so silly.

ZeroMillion – Google Page Rank Is Dead. Indeed, PR is completely dead and has been since 2006.

StuntDubl – PageRank is Not Dead… It’s Just Stupid. We’ll just have to agree to agree. Page Rank is stupid…And dead.

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